Project three’s brief is about identity and branding.
We are required to design a full corporate identity package for a company. It must include:
- A logo/logotype
- A colour palette with no more than six colours – colours presented as swatches as well as used throughout the package
- A brochure or website design – demonstrating understanding of audience identity
- Stationary utilising the logo and palette – e.g. letterhead or business card
- Additional work for credit; product packaging, viral videos, social media presence, guerilla marketing or any supporting graphics
The companies to choose from are;