Project Three Brief

Project three’s brief is about identity and branding.

We are required to design a full corporate identity package for a company. It must include:

  • A logo/logotype
  • A colour palette with no more than six colours – colours presented as swatches as well as used throughout the package
  • A brochure or website design – demonstrating understanding of audience identity
  • Stationary utilising the logo and palette – e.g. letterhead or business card
  • Additional work for credit; product packaging, viral videos, social media presence, guerilla marketing or any supporting graphics

The companies to choose from are;

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