I begin my logo development by looking at existing gym logos. I simply searched into Google “Gym Logos” and below is a selection from what I found.

 I found the colour scheme for the majority of the results to be very dull – mostly black, white and grey colours. This wasn’t what I expect if I am honest, I thought a gym brand/logo would incorporate bright vibrant colours to motivate and excite members. Secondly I noticed that a large amount featured a muscular male figure and a barbell. This is something I want to steer away from as I want my logo to differ from every other gym logo out there. The third thing I noticed was the amount of straight lines and compact designs in the logo, assuming it represents strength, stability and power from attending that gym.

I then searched “female gym logos” to see if there were much difference in the designs, turns out there was.

 Straight away all aspects I pointed out above have changed in order to appeal to a female audience; pinks and purples have been incorporated into the colour scheme to provide a feminine touch, more curved lines and strokes are used in italic fonts and the muscular image of a male has turned into a toned female body.