Brief

Project Four Brief: The Picture Book

Francesca Hannah Veal Project Four , ,

For our fourth project this year we have been given the task to create a children’s picture book.

“This is a project about audience, communication and judgement. Taking complex multi tiered concepts and translating them through text and image in a way that engages a young audience is not a challenge to be taken lightly and is one of the most difficult tasks either an artist or writer can take on.”

REQUIREMENTS;

  • Select the audience you feel your work is primarily suited to between the age range of three and eleven. E.g 5-7 year olds.
  • The book is intended to deal with a contentious subject matter of your choosing
  • 8 pages in total; 1 front cover design, 1 rear design and 6 internal pages
  • A comprehensive synopsis of your book and its aims

 

Project Three Brief

Francesca Hannah Veal Project Three , ,

Project three’s brief is about identity and branding.

We are required to design a full corporate identity package for a company. It must include:

  • A logo/logotype
  • A colour palette with no more than six colours – colours presented as swatches as well as used throughout the package
  • A brochure or website design – demonstrating understanding of audience identity
  • Stationary utilising the logo and palette – e.g. letterhead or business card
  • Additional work for credit; product packaging, viral videos, social media presence, guerilla marketing or any supporting graphics

The companies to choose from are;