I have decided for this project i would take up the ‘Fitnessé’ company, producing a brand for an all female gym.

As a gym-gooer myself, i look around me and think about what my own inspirations are for going to the gym. I have come to realise that for people of my age (18-25) a large amount of this inspiration and motivation comes from social medias. I constantly see images of women on the internet described to have the ‘perfect figure’, alongside inspiring quotes aimed to motivate women to get to the gym and become closer to the woman you aspire to look like and believe that it is possible. Without sounding like a stereotypical young female, it actually works and makes me feel guilty if i don’t go!

Saying all this, that technique works for young students who have plenty of free time to actually go to the gym, but i want my branding to appeal to women of all ages. I need to think of an aspect that will make the gym easy and accessible (other than having open 24 hours) that will encourage busy mums or workaholics to be able to join also.

The last idea i have in mind which i want to include in my company package is that Fitnessé is not limited to women of one body size, and that all shapes and sizes are welcome to join, with leaflets of exercises tailored to specific parts of the body for women of different shapes. I had an idea to sketch out female body shapes which are all different in hight, weight and size, similar to how Dove advertises its deodorant products, and have the image incorporated into the branding somehow.