draft

Poster Advertisements

Francesca Hannah Veal Development, Project Three, Reflection , , , , ,

I had an idea to create motivational posters which would be scattered around the local area of my gym to persuade my target audience to join.

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My idea grew from seeing motivational gym quotes on my Instagram news-feed and I wanted to create something similar.

 

 

 

 

fabletics
“You wake up early for a morning spin, you gave up carbs, you eat kale, the weather is never an excuse, you dance to burn calories, you always take the stairs. You work so hard trying to look good, you should look good while you’re doing it.

 

 

I went with the quote “ALWAYS USE THE STAIRS” which I had seen before on a gym wear advert “Fabletics” in the link here: VIDEO

 

 

 

 

At first I began by drawing out a woman and then a background which I first thought I could scan onto a computer and upload them into Photoshop and edit then together and add colour, then placing the text on top of the image in a thick san serif font.

I then thought over my idea and realised nothing else in my company branding would be drawn out, and the image won’t fit in with the rest of the branding of my campaign. So I started again, from scratch.

I wanted to keep it simple, but effective. I used my research of quotes and found a font that looked feminine, yet strong and powerful and ‘punchy’. I wanted to mix up my colour scheme and try out different colours to go with different quotes. I found silhouettes of women on Google images and imported them into the background in a different shade of the same colour.

This is just a first draft, and I will be altering my idea. I want to add my finalised logo into the bottom left corner, and also social media links such as Facebook, Instagram and Twitter and the companies website.

I have become very fond of this font I have used and I may use it as a branded font throughout this project. Also looking at this draft over all, I like the colours I have used and may look into branding these colours together somehow.

Typography design – Experiment #1

Francesca Hannah Veal Experiments, Project One, Reflection , , , ,

So, as my first attempt at my typography sculpture I chose the word “love” as when seen most in signs or slogans etc it is most commonly written in a serif font to represent its meaning. I began by sketching out the different fonts I wanted to use, and sketched the added wires and flowers I had planned on top.

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And then the creation began. I used three or four wires at a time and twisted them in a irregular pattern and shaped them into the letters. I thought it would be easier if the letters were joined so then the wire could just be continuous… I then ran out of wire. Despite this, I added a couple of flowers to what I had of the word “love” to see if they worked well with the wire, and I loved the finished product!

As a first draft idea, I was pretty happy with my end result! However I wanted to change my idea so I had more letters for my final piece, with a variety of upper case and lower case to show my type design clearly. I searched through Google short quotes and sayings and discovered the quote I want to use, “Beautiful Chaos”. I also wanted to add more materials to my sculpture so I am on the hunt for ideas of metal/wiring I can use.