Branding, Identity, Audience, Typography, Storyline

March 30, 2016April 10, 2016 Francesca Hannah Veal Development, Project Four, Research Audience, Branding, Colour, Identity, Project Four, Research, Storyline, typography

I want to use the skills I have learn from my other projects to help make this project the best I could.

Branding and Identity

In the creation of my picture book It is important that I consider how I make each design (colour, shape, technique) but I also need to think why I am making it that way and what influence it will have on my reader.

The choice of colour I use can connote a lot about my book – the mood of the characters, the moral of the story, feelings and emotions. Because I want my book to be happy and light feeling, not very dark or sinister, I want to stick to a certain set of colours which will create the mood I have envisioned. I therefore created a colour palette with swatches of the colours I will be using mostly.

By using these colours they will be branding my book, with the aim being that people will begin to connote these colours with the book. Also, by sticking to these it will neaten the book up and look more professional.

Considering Audience

I need to make sure my book is correctly targeting my chosen audience.

My specific audience is both male and female, aged 3-7. I have chosen aged 3-7 because aged 3-5 the Adults can read to their children, and aged 5-7 they can read the book themselves as the language is not too difficult.

I have researched into books targeted at that age range. The majority of them have cartoon animals as main characters which is lucky for me as I have already decided on bees. It is hard however to properly look at these books online as it only shows the front covers and not the inside of the books. However from what i have seen and noticed is that the designs are very simple – not over complicated – which I would guess it makes it easier for the children to understand and follow the storyline of the book.

Typography

When I think of children’s books four main books come to mind: Winnie The Pooh, The Tiger who came to tea, The Tale of Peter Rabbit and Tabby McCat.

The aspect all these classic children’s books have in common is their use of a serif thin font. If I had more time for this project I would have loved to have created my own font for the book as it would be more of my own work, however as I have said I don’t have enough time. When playing around with my front cover and the title I have taken a strong liking to the font Lucida Bright Demibold.

"Lucida Bright Demibold" used on my title — “Lucida Bright Demibold” used on my title

I think this font is easy to read and has a classic “hard-book” look to it, like the ones above.

Storyline

Although I have already written my story and storyline I found a useful website called “Writing Children’s Books for Dummies” and it gave useful tips about creating your storyline.

This has given me almost “feedback” to look at my own storyline and see if it is suitable and will target/attract/appeal to my audience.

Type/Logo Moodboard

February 2, 2016February 2, 2016 Francesca Hannah Veal Development, Project Three development, Logo Design, Project Three, typography

I have been playing around on Photoshop looking for the perfect font for my company brand which will be incorporated throughout the brand package.

I also tried including an image of a running woman into the slogan/logo. I began fiddling around with images I found online and manipulating the text with a image I found online in Photoshop. I came up with these as my first initial logo for the company which can be used on a business card, brochure and website: Still with much development to work on.

Final Piece: Typography Project

November 13, 2015November 13, 2015 Francesca Hannah Veal Development, Project One development, final piece, Project One, typography

Typography in Context

October 15, 2015November 13, 2015 Francesca Hannah Veal Development, Project One, Research ideas development, Project One, Research, typography, wall art, work in context

My typography being a physical product, I have thought about places my work can be displayed. My favourite idea being wall art/decoration in houses.

The majority of wall art which is quotes and words are designed in a serif font, so my own typography would fit in well. Here are a few of my favourites:

(http://www.cityhomeconstructions.com/decorate/spoken-wall-from-the-wall-art-words/attachment/metal-wall-art-words/)

(http://www.brit.co/wire-word-wall-art/)

echelon-custom-homes-reading-room-decor-ideas-for-simple-living

(http://www.decoradvisor.net/interior-design-2/typography-wall-art-to-style-inspirational-interiors/)

(http://illusion.scene360.com/art/81984/fred-eerdekens/)

Monotype Corsiva

October 15, 2015November 13, 2015 Francesca Hannah Veal Project One, Research History of type, Project One, Research, typography

The type I want my work to look most similar too is Monotype Corsiva.

According to the website fonts.com, the font was created by Patricia Saunders. The inspiration for this font was started very early on in the history of type design, the elaborate swashbuckling letter forms of early type were a quality incorporated into monotype corsiva. Corsiva was heavily influenced by the work of Ludovico Vicentino degli Arrighi, an italian scribe. Arrighi’s contribution to typography in Rome was huge in the Renaissance period, resulting in modern typographers emulating his work. In the twentieth century, Monotype Corporation commissioned the typographer Patricia Saunders (also known for her work on the Arial font) to produce a typeface suitable for formal purposes. Monotype Corsiva was born and released in 1995.