First Draft Sketches

March 23, 2016 Francesca Hannah Veal Development, Experiments, Project Four Characters, development, Experiments, Progress, Project Four, Scans, sketches

With a general idea for the theme, storyline and synopsis of my picture book, I began some sketches of characters and objects.

As I am not the best artist in the world, I thought logically about my drawings and decided to draw half of each character, so both sides would look identical. I may later decide to draw some more characters and/or versions of my characters so they can appear more than one in a different pose, but for now I want to experiment with some of these.

Now scanned in, I can start adding colour using the paint brush tools in Photoshop, and experiment watching YouTube tutorials on how to make these characters look more realistic.

Storyline and Synopsis

March 21, 2016March 21, 2016 Francesca Hannah Veal Development, Project Four development, feedback, planning, Project Four, Storyline, Synopsis

I have been working on developing my storyline and synopsis so I can begin with my planning and storyboarding.

Here is the PDF version which is easier to read: Storyline and Synopsis

I have decided on a storyline, and split the lines into the six pages I will have in my book.

I used the website WritingForChildrenAndTeens.com for help on writing my synopsis.

I sent this document to my tutor to get feedback, to make any final amendments before I start creating my storyboard.

Picture Book: Initial Ideas

March 18, 2016March 18, 2016 Francesca Hannah Veal Development, Project Four development, ideas, Project Four, Storyline

I am in the stage of coming up with a storyline/synopsis, themes, characters and titles for my book.

Theme – Conflict within Teamwork – it is always best when we work together as a team

Storyline/Synopsis Ideas:

1)A male younger bee is intrigued by the outside world and doesn’t want to work for the rest of his life with his family and friends at the hive. He flies out but end up finding it very lonely and scary, so returns home and appreciates more his family and friends.

2) Two bees go out to collect pollen but get lost. Go up to several characters/animals and say, “have you seen my hive?”

They reply “No, sorry”

eventually, by working together they find their ways home

3) What is cooking in the hive today? Honey!

Bee 1 finds a big patch of flowers

Bee 2 joins Bee 1 and does a bee dance to point other bees to the tasty nectar

Bee 3 and Bee 4 collects nectar from a flower and flies back to the hive

Bee 3 and 4 pass the honey to Bee 5 the house bee who puts it in the honeycombs of the hive

Bee 6 then covers the cap with wax to keep the honey safe

at dinner time, Bee 7 (who didnt help out) wants some food. But where what did Bee 7 do to help today? He did not find the flowers, he did not do the bee dance, he did not collect the nectar, he did not put it in the honeycomb and he did not keep it safe. Lazy Bee 7

(Need an outcome)

4) Similar to storyline 3, however instead of the bee not doing any work, he doesn’t do his job properly which means that the honey doesn’t get made and there is no food for everyone.

5) Again, similar to storyline 3 – the other bees are disappointed he didn’t help but still got to eat food so they don’t sit with him – therefore he learns to help out next time.

Webpages I looked at for research and information:

Reflection and Progress from Feedback

February 23, 2016 Francesca Hannah Veal Development, Project Three, Reflection development, feedback, Project Three, reflection

Since receiving the feedback from my tutor and group in week five’s workshop, I have worked on amending the areas that needed changing in order to fit the brief and tidy my work up.

I removed some text from my Business Card to make the card look less ‘full’ and ‘busy’, and remodelled it on my mock-ups.

This tiny adjustment does clean the card up, ensuring its professionalism.

I also worked on the font of my posters. Again, a very simple adjustment of spacing out the letters slightly so the text is more readable and therefore will be more likely to achieve its goals by attracting people.

The most constructive criticism I received was about my website. It mostly circulated around the fact had no actual photographs of women in the gym, and therefore the realism that this was a website for a gym was not quite there and looked tacky and unprofessional. I therefore removed a large amount of work from the right and left side, keeping my central hexagon navigational icons, and added in photographs I had found online. I do very much prefer my new website, as the simplicity is enough to make the site look attractive enough.

Colour Identity

February 15, 2016 Francesca Hannah Veal Development, Experiments, Project Three Colour Swatches, Connotations, development, Experiments, Meanings, Project Three, reflection

Though out this project I have found deciding on a colour palette which will work the best for my target audience a very challenging aspect. Being a female only gym i wanted to avoid the stereotypical feminine colours such as pinks and purples, however without these it was difficult to make it obvious the brand was for females.

Experimenting colours using my logo design and slogan designs.

Changing/Experimenting with colours on my first draft of my website.

However I have decided, after gathering feedback from design students on my course, friends at home and my workshop tutor, I have created a colour swatch which includes all six colours I will be using in my package identity.

COLOUR REPRESENTATIONS/MEANINGS:

Blue shades connote health, tranquillity and water. White connotes hygiene, cleanliness and goodness. Green shades are associated with nature and growth.

These representations combined will implicate that this gym is a relaxing and positive place for women to work out comfortably.