Colours

Business Card Design

Francesca Hannah Veal Development, Project Three, Research , , , , ,

I decided to create a business card for my branding package for Fitnesse.

My first stage in the design was researching existing gym business cards and the layouts. I used the four below as my inspiration and layout ideas for my own.

I began with the front design of my card and recreated the simplicity of the first image in the gallery above. I wanted to link the poster design in and used a simple statement “GO TO THE GYM” in the same font as on my posters and website. With a plain background this really makes a striking impression, enough for someone to pick it up and have a look at the back.

Front of business card.
Front of business card.

I then began working on the back design of my business card. Incorporating the hexagon design featured on my website, I used the shape to separate the card into two sections; the left side with the iconic figure of the woman from the “You put the I in Fitnesse” slogan and a list of the gyms facilities, and the right side is more informative on how to get in touch with the gym and their social media pages. I also added the 5 coloured hexagons from the top right corner of my website design onto the business card as well to keep the hexagon design a main part of the branding.

Back of my business card.
Back of my business card.

I used my main darker colours from my colour swatch for the card, but keeping with a plain white background so I could include a large amount of infomation without it looking too over crowded.

All I have left to do is to add my card onto a mock-up to display it in a more professional way.

Website Development #2

Francesca Hannah Veal Development, Experiments, Project Three , , , , ,

Today I have been working on my website development. Compared to my last post it has changed a lot! I wanted to keep the hexagon format to be part of the layout as I think it looks interesting to look at as well as being a unique way to click onto another page, rather than having the standard bar with tabs along the top of the screen.

2. WEBSITE blog update

This shows what the hexagons would look like once hovered over by a mouse. Obviously not all at once, but this image shows what each hexagon would say, and the page it would link too.
This shows what the hexagons would look like once hovered over by a mouse. Obviously not all at once, but this image shows what each hexagon would say, and the page it would link too.

My colour scheme I have chosen blue, turquoise and greens as I feel the neutral colours add a relaxed approach to the gym, rather than the hard tough approach most gyms go for. However I want to conduct more research into what these colours connote, and create a colour swatch of the exact colours I am using.